In addition to my strategy work, I have experience across a variety of other disciplines, including project management, branding, social media marketing, and data tracking & analytics
Integrated Strategy Director
At TrueSense Marketing, I lead and support multichannel campaigns that combine audience insights, performance data, and channel strategy. The published blogs and case studies reflect projects where I contributed to strategic planning, journey mapping, segmentation, creative testing, and paid media execution.
UX Design
App: You belong here
10-week design challenge to develop a self-care app that helps new mamas identify and express their emotions during the postpartum phase.
Social Media Marketing
Content Strategy
Create social media strategies that grow an online presence on Instagram & Facebook and support the sales team using the digital platforms as an online portfolio to promote sales of new homes.
Branding
Creative Direction
Collaborate with graphic designers on the concept and execution of the new logo and personal brand of the Argentinian sports commentator, coach, and former soccer player, Mario Kempes - El Matador.