Integrated Strategy Director
I work with cross-functional teams at TrueSense Marketing to build multichannel campaigns that align with donor behavior and drive long-term growth. From email segmentation to paid media planning, I focus on strategies that are thoughtful, insight-driven, and built to perform.
Please note: All external links belong to TrueSense Marketing. This page shares examples of the work I’ve contributed to as part of a broader strategic team.
Giving Day
Helping Local Food Banks and Meals on Wheels Secure Funding When It’s Needed Most
Inlfluencer Marketing
How TrueSense Marketing Helped Maximize the Impact of an Influencer Marketing Campaign for a Regional Food Bank
Donor Match & Giving Tuesday
How Separating a Single-Day Donor Match Fundraising Event from Giving Tuesday Increased a Food Bank’s Performance for Both
Lead Gen
How Implementing New Lead Generation Strategies Helped a Food Bank in Maine Decrease Its Cost Per Lead by 90%
Sweepstakes-Style Fundraiser
How Taking an Omnichannel Approach Delivered Significant YOY Improvements for a Food Bank’s Annual Sweepstakes-Style Fundraiser